This week, we’re thrilled to welcome Eric Brooker to the Bigleaf team as our new Sr. Director of National Partner Programs. With nearly 20 years of leadership experience at channel-leading companies like Broadvoice, Viasat and ShoreTel, Eric will be a valuable resource for Bigleaf and our partners in the Agent community.
With our recent $21M Series B funding in place, Bigleaf will be dramatically increasing our investment in the channel. In this new role, Eric will work hand-in-hand with our Master Agent partners around the world to ensure that the investment is put to its best use—enabling and supporting our partners.
Those who have worked with Eric in the past know what he brings to the table. As Bigleaf expands our presence in the partner community, Eric’s experience and relationships will bring a world of value, both to Bigleaf and our partners.
We hope you’ll join us in welcoming Eric to the team. Any Bigleaf partners who would like to connect with Eric can reach him through our sales email (email@example.com). In the meantime, you can learn a little more about Eric in the Q&A below.
Q: You have had over a decade of experience in the telecom industry, what have you taken away from that experience so far?
A: In my nearly 20 years of experience in this industry, my biggest takeaway has been– relationships matter. Ultimately, the relationships and friendships that we build with our partners genuinely matter. Additionally, the product sold needs to work. The partners’ expectations are high, as they should be. As suppliers, we must set proper expectations and execute accordingly.
Q: You have already had experience in SD-WAN. What made you interested in joining the SD-WAN market again?
A: There is an SD-WAN revolution happening right now. User adoption is at an all-time high. Agents are engaging in SD-WAN conversations now more than ever and that will continue for the foreseeable future. This technology is necessary for everyone in the marketplace and we have an incredible product.
Q: What interested you in Bigleaf Networks as a place to take your next career step?
A: The technology fascinates me. We do it differently. The simplicity of the product, the ease of installation are all important, but what really drew me to Bigleaf is the culture. I have been fortunate to know the founders for about 4 years now, and they have built an organization of people that cares about one another, their clients and the partner community. That is a rare find, and I am so glad to be a part of this organization going forward.
Q: You have had plenty of experience in VoIP and UCaaS solutions. How did this experience influence that decision to join Bigleaf, or the SD-WAN community as whole?
A: My experience in the world of UCaaS made it clear that SD-WAN is a necessity. Voice and data communications are the lifeblood of a business. Our clients need to be able to interact with their customers at all times. With more services in the cloud, access to the cloud is critical, which makes SD-WAN a must for everyone. This just made sense.
Q: You have accepted a new role as Sr. Director of National Partner Channels with Bigleaf Networks. What do you hope to accomplish with this role?
A: This isn’t about what I am going to accomplish, this is about what we are going to accomplish as a company. We are going to educate the end users and the partner community, and revolutionize what a customer and agent should expect from SD-WAN going forward.
Q: What is one thing you would want people to know about you?
A: I love what I do. I truly believe I work in the greatest industry in the world with so many wonderful people that I am fortunate to call friends. I wouldn’t trade this for the world. With that said, nothing drives me more than my family. I have an amazing wife and 7 of the best kids on the planet.
Q: It sounds like you’re going to be a great asset for the channel. How should folks get in touch with you?
A: I love this question because we all have preferred methods of communication. I am easy to get ahold of and happy to connect in whatever way works best for you; email, phone, text, LinkedIn or track me down on a plane somewhere!