TIGARD, Ore. – March 3, 2026 – Bigleaf Networks today announced the launch of its Performance Optimization Campaign-in-a-Box, the newest addition to the company’s partner-focused Campaign-in-a-Box program. The turnkey, co-brandable marketing and sales toolkit helps partners shift customer conversations away from bandwidth and toward application performance, operational continuity, and revenue protection.
Key Takeaways
- Bigleaf launched the Performance Optimization Campaign-in-a-Box for partners
- The campaign helps partners diagnose packet loss, jitter, and latency issues
- Partners can move conversations beyond bandwidth upgrades and focus on application performance
- The toolkit includes co-brandable sales and marketing assets that partners can deploy quickly
Helping Partners Move Beyond Bandwidth
To start, the Performance Optimization Campaign-in-a-Box supports all partners within the Bigleaf Partner Program. It also helps the internet-dependent organizations they serve.
These organizations include retail and QSR operators, healthcare clinics, distributed care networks, multi-location franchises, professional services firms, and hybrid workforce environments.
In addition, the campaign is highly relevant for businesses running revenue-critical cloud applications. Examples include POS systems, EMRs, CRMs, payment platforms, VoIP, UCaaS platforms, SaaS tools, and VPN-based workflows.
However, many organizations increase bandwidth and still experience performance issues. POS systems lag. VoIP calls drop. EMR sessions freeze. Cloud workflows stall.
In many cases, the issue is not speed. Instead, packet loss, jitter, and latency often create the instability.
Why Cloud Application Performance Still Breaks
Businesses increasingly rely on SD-WAN performance optimization to protect cloud applications from packet loss, jitter, and latency. These network conditions can disrupt real-time tools like VoIP, POS systems, and electronic medical records even when bandwidth appears sufficient.
Network performance optimization technologies such as SD-WAN traffic management and intelligent path selection help organizations address these conditions. By continuously monitoring circuit health and adjusting traffic flows in real time, these systems maintain stable connections for revenue-critical applications.
Turning Performance Issues Into Revenue Opportunities
The Performance Optimization Campaign-in-a-Box gives partners a structured way to identify and monetize performance challenges.
With this toolkit, partners can:
- Diagnose performance instability more effectively
- Position network performance as operational protection rather than a speed upgrade
- Protect revenue-critical applications and workflows
- Expand beyond “backup internet” conversations
- Increase recurring revenue opportunities
“Too many customer conversations start and end with bandwidth. This campaign helps partners shift the discussion to application performance, user experience, and business outcomes.” — Amy Crowson, Director of Partner Marketing, Bigleaf Networks
Built on Bigleaf’s Cloud-First SD-WAN Platform
The campaign is built around Bigleaf Cloud Connect, the company’s cloud-first SD-WAN platform designed to protect cloud-based applications across hybrid and multi-circuit environments. These environments include fiber, broadband, LTE and 5G, and satellite connections.
Key platform capabilities include:
- Application-Aware Prioritization
Automatically identifies and prioritizes revenue-critical traffic. - Intelligent Load Balancing
Distributes traffic across multiple circuits in real time to avoid congestion. - Seamless Failover with Session Preservation
Maintains live sessions and active transactions during circuit degradation. As a result, POS systems, EMRs, VoIP calls, SaaS applications, and VPN sessions remain active. - Real-Time Visibility
Provides insight into packet loss, jitter, and latency before users experience disruptions.
These capabilities help organizations maintain stable application performance even when internet conditions change. The platform continuously monitors circuit health and automatically routes traffic across the best available path for performance and reliability.
Solution Brief-Cloud Access Net…
A Repeatable Framework for Partner Growth
From a go-to-market perspective, the Performance Optimization Campaign-in-a-Box creates a repeatable selling motion for partners.
The toolkit includes co-brandable sales sheets, solution briefs, email nurture campaigns, videos, social posts, internal FAQs, sales cheat sheets, and deployment guidance.
As a result, partners can launch performance-focused campaigns quickly without building assets from scratch.
“Cloud application stability now directly impacts revenue and customer experience,” said Tam Vu, VP of Sales at Bigleaf Networks. “Partners who can clearly connect packet loss and latency to business outcomes are winning larger deals. This campaign gives our partners a repeatable framework to expand conversations, increase deal size, and build stronger recurring revenue streams.”
This announcement expands Bigleaf’s broader Campaign-in-a-Box partner enablement initiative and reinforces the company’s focus on protecting cloud application performance.
Learn more about Bigleaf’s approach to protecting cloud application performance at www.bigleaf.net.
About Bigleaf Networks
Bigleaf Networks provides intelligent network optimization solutions that protect revenue-critical cloud applications through application-aware traffic prioritization, seamless failover, and real-time performance visibility.
Designed for internet-dependent, multi-location organizations, Bigleaf integrates with existing firewalls, ISPs, and technology stacks. The platform installs in minutes and supports wired and wireless environments including fiber, broadband, LTE and 5G, and satellite.
To learn more, visit www.bigleaf.net.
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