True Business Continuity Builds Loyalty, and in this three-part blog series we’re going to focus on the realities that carriers, such as Verizon, T-Mobile, and others, face in supporting business customers in a wireless-first, cloud-powered world.
The Problem With “Basic Failover”
For years, carriers have leaned on backup connections as the safety net for business customers. But in today’s hybrid, cloud-driven world, a simple failover line isn’t enough. The moment a failover kicks in via a basic dual-WAN router, calls drop. VPN sessions break. Cloud apps disconnect. A static IP address disappears. The very business processes customers depend on every minute of the day take a hit, and so does their trust.
Why Continuity Is the New Currency
Business leaders aren’t just buying connectivity anymore. They’re buying an operational necessity. And just like they need to insure their facilities, inventory, and employees, customers are beginning to think differently about their networks. Reliable connectivity is the foundation of every cloud app, every voice call, every transaction. A broken foundation means business stops. That’s why “network insurance” is a story that lands; it reframes continuity as essential coverage and peace of mind, not just a technical perk or a nice-to-have.
The Carrier Advantage
Carriers sit in a unique position. You don’t just sell access to the internet, but rather you can deliver continuity as a value proposition that resonates far beyond speeds and feeds. When reps frame continuity as insurance, it opens doors to deeper conversations about customer priorities: uptime, productivity, and loyalty. That conversation can last longer than the router you shipped last year, and it creates a partnership rooted in trust.
What True Continuity Looks Like
Real continuity isn’t just a second connection sitting idle, waiting for disaster to strike. It’s:
- Static IP continuity that keeps cloud apps and security tools connected without disruption.
- Seamless prioritization of voice, video, and critical apps so business traffic runs smoothly, without lag or choppiness.
- Zero-touch failover that kicks in instantly, without breaking sessions or requiring IT intervention.
These aren’t add-ons. They’re the difference between customers who tolerate outages and customers who stay loyal for the long haul.
From Concept to Reality: A Carrier Case in Action
Partners like Twenty7 Tech and Bigleaf are already equipping Verizon reps with a way to bring “network insurance” to market. Together, they’re helping business customers protect the applications they care about most: cloud-based collaboration, VoIP, and point-of-sale systems. The message is simple: continuity isn’t a nice-to-have, it’s essential.
“When we talk to our carrier customers, we remind them: their business clients already insure everything else—why not the internet connection that powers their operations every day? Whether it’s cloud apps, VoIP, or POS systems, downtime is costly. Network continuity is the one policy they’re guaranteed to use.”
— B.J. Olson, Founder, Twenty7 Tech
Takeaway for Carrier Reps
If you only talk about speed, you’re in a race to the bottom. If you talk about continuity, you’re in a conversation about business endurance. Selling “network insurance” builds loyalty that outlasts hardware refresh cycles and creates value that resonates at every level of a customer’s business.
If you’re ready to learn more about how Bigleaf can position you as a trusted leader with your customers, request a demo today!