As any business owner would attest, the only thing better than winning a customer is keeping one. That’s why companies talk so much about stickiness—the quality that keeps users coming back, day after day, even when they aren’t required to. But true stickiness isn’t about making it hard to leave. It’s about making it easy to stay.
At Bigleaf, we’ve seen firsthand what real stickiness looks like. And fortunately, we’ve got the numbers to back it up.
The Data Doesn’t Lie
Bigleaf customers don’t just stick around, they grow with us. With a 99% gross retention rate, customers rarely leave. And with 113% net retention, they tend to expand their usage over time, investing further in a solution that keeps delivering unquestionable value. This could mean expanding Bigleaf service into additional sites, or adding Wireless Connect to existing sites to expand their connectivity options. Either way they’re leveraging a trusted and dependable vendor for additional services that grow with their business.
These numbers are more than just metrics. They’re a reflection of how Bigleaf performs in the real world: reliably, effortlessly, and in ways that make people want to stay.
What Makes Bigleaf Sticky
Immediate Value
With Bigleaf, the value is immediate. Our solutions deliver optimized connectivity right out of the box. Whether it’s a new location or an upgrade to an existing site, there’s no complicated setup or long wait to see results.
That kind of instant impact is powerful. When people experience Bigleaf’s benefits right away, they stick with it long term.
Invisible Reliability
One of the highest compliments we hear from customers is, “I forget it’s even there.” That’s the goal.
Bigleaf works quietly in the background, keeping connectivity stable, applications flowing, and business running without constant intervention or any downtime. It’s the kind of solution that just works, and that’s exactly what makes it so sticky.
Grows With the Business
Businesses aren’t static, and true connectivity solutions shouldn’t be either.
Bigleaf is designed to scale along with the needs of the business. Whether it’s expanding an existing location, launching a new remote location, or shifting to new technologies, Bigleaf grows in tandem, even as a business changes shape.
People Make It Stickier
Technology matters, but people make it personal.
Bigleaf’s outstanding support team is consistently recognized for being responsive, helpful, and deeply knowledgeable. Our team doesn’t just solve problems, they build relationships. And that human connection creates a level of trust that software alone can’t deliver.
Stickiness Without Lock-In
To be clear, there’s a big difference between sticky and stuck.
Some providers rely on long contracts or complex integrations to retain customers. Bigleaf takes a different approach. We believe that when the product delivers clear, ongoing value, retention takes care of itself.
Our customers aren’t stuck with us; they choose to stay. That’s the kind of stickiness that matters.
The Bottom Line
When customers stay, grow, and advocate, that’s real stickiness, and it doesn’t happen by accident.
With Day 1 results, invisible reliability, seamless scalability, and human-first support, Bigleaf is built to be the kind of partner businesses want to keep around. Our 99% gross and 113% net stickiness rates speak for themselves.
We just like to make sure you know why they’re so high, but don’t just take our word for it. Read reviews, ask colleagues, and when you’re ready to experience Bigleaf for yourself, schedule a demo.