Imagine a busy retail shop on a Saturday afternoon. The line is long, customers are ready to pay… and then the point-of-sale system goes down. Transactions stop. Frustration builds.
Now picture a sales team on a critical video call with a prospect when the internet stutters and the conversation drops. These aren’t just inconvenient hiccups. They’re moments that cost businesses money, credibility, and momentum.
The Hidden Costs of Downtime
When we talk about downtime, it’s tempting to think in terms of “a few minutes here, a few minutes there.” But those minutes add up, and the impact runs deeper than the surface disruption.
- Revenue loss: Every stalled sale or frozen transaction is money out the door.
- Reputation damage: Customers quickly lose patience and may not come back.
- Productivity drain: Employees left waiting can’t serve customers, finish tasks, or hit deadlines.
Downtime isn’t just an IT issue. It’s a business issue that multiplies risk and erodes trust with every occurrence.
Why Downtime Happens
Most outages aren’t caused by anything a business does wrong. They happen because of the nature of the internet itself:
- ISP failures – Relying on a single carrier creates a single point of failure.
- Network congestion – Peak traffic slows everything down.
- Latency and jitter – Cloud apps, VoIP, and video calls suffer the most.
Without the right technology, businesses are left at the mercy of these uncontrollable factors. Even seconds of instability can disrupt mission-critical operations.
Bigleaf’s Approach
Bigleaf was designed to keep businesses connected, even when the internet is struggling to, featuring things like:
- Same-IP Failover: When one ISP drops, traffic instantly shifts to another connection without losing the session. Calls don’t drop. Transactions don’t fail. Apps stay connected.
- Intelligent Traffic Steering: Bigleaf constantly monitors traffic and dynamically routes it across the best available path, prioritizing the applications that matter most.
The result? Businesses stay online, teams stay productive, and customers never notice an issue.
Tools Partners Can Use
We know that showing the impact of downtime is more powerful than talking about it. That’s why we’ve built the Downtime Calculator: a simple tool to quantify the financial risk of outages.
Partners can use it to help customers see exactly how downtime affects their bottom line, while also showcasing how Bigleaf prevents those losses. It’s both an educational resource and a conversation starter.
Equip Your Team with a Turnkey Campaign
Here’s the best part: you don’t have to build this message from scratch.
Bigleaf’s Business Continuity Campaign in a Box gives partners everything they need to bring this value story to market fast, including:
- Co-branded pitch decks and one-pagers
- A ready-to-deploy landing page
- A cost of downtime calculator (with embed code)
- Social posts, infographics, and a 3-part email series
- A complete deployment guide and timeline
Whether you’re a one-person shop or a full sales team, this campaign is built to accelerate your pipeline and help you win deals with less marketing lift.
See It in Action
Business continuity isn’t just about keeping the lights on. It’s about giving your customers the confidence to run their businesses, while giving you the edge to win more of them.
To learn more now, watch the on-demand webinar:
