Meet our Leadership Team
Founder and CEO
Joel has over 10 years of executive leadership experience in designing and managing telecommunications systems. Prior to Bigleaf, Joel served as the CIO and Network Architect for Freewire Broadband, where he designed and managed the building and scaling of a custom RF network platform from concept to 500+ locations. He also created, staffed and led a 24/7 Network Operation Center, managed R&D, and oversaw relevant core network upgrades. Outside of Freewire, Joel also designed, prototyped and successfully patented a wireless data monitoring system for the firefighting industry. Joel has a track record of building teams, systems and personal skills to turn overwhelming challenges into successes.
Co-Founder & Chief Revenue Officer
Jeff has over 15 years of sales and leadership experience in the telecommunications industry. Prior to Bigleaf, Jeff served as the Director of Sales for Freewire Broadband, a fixed wireless provider in the northwest, where he built both an inside and outside direct sales team. Jeff also served as the Interim President of Freewire during a leadership transition in 2012. Prior to Freewire, Jeff had a successful sales career at Qwest Communications, serving in multiple sales and marketing capacities. Jeff is also an experienced entrepreneur, successfully launching a DVD kiosk startup in 2012. In his free time, Jeff enjoys family, sports, and cooking.
Cofounder, VP of Software Engineering
As Bigleaf's co-founder Luke is the architect and author of our core circuit monitoring technology. He brings 20 years of experience in software engineering and management, including ISPs, a senior role at Google and 6 years based in Europe. He's passionate about sustainable management, planet-scale distributed software and the Unix philosophy. Outside of the office he is active in sports and travel, having completed marathons on four continents and visited over 100 countries.
VP of People
As VP of People, Susan is devoted to creating an environment where Bigleaf team members can thrive. She focuses on finding the perfect combination of structure and practicality to attract and retain the most talented employees. Susan has 10+ years of both tactical and strategic Human Resources. Her career started with ADP, where she was helping cook up the product that many HR professionals use today. After 8 years, she was given the opportunity to work for a client and see the other side of the HR world. She continued on to help several different companies with high growth environments whip up their talent management from scratch. Since 2005, Susan has been drawn towards small-to-mid-size entrepreneurial companies, where you know everyone’s name and have personal interactions with everyone on a daily basis. She believes in making all employees feel like they are not just part of a company, they are part of a team.
VP of Partner Sales & Business Development
John is a graduate of the University of California at Davis, and earned his J.D. at Northwestern School of Law of Lewis & Clark College. Over the past 20 years, he has held a variety of leadership positions in the indirect channel. John started his career in telecommunications with a 10-year stay at U S West/Qwest Communications, where he spent the majority of his time running the Pacific Region of their Channel Partner program. From there, John spent some time heading Business Development for a local tech start-up and a facilities-based data services aggregator, before joining Comcast as one of the founding leaders of its new Channel Program in 2010. John served as the West Division Director for Comcast’s Program for 3 years, then held the same position for tw telecom/Level 3 for a couple years before joining Bigleaf. John’s unique combination of management and channel expertise will help guide Bigleaf through an aggressive growth plan in the channel in 2018 and beyond.
VP of Marketing
Aaron brings to Bigleaf more than 15 years of experience in both strategic and analytical marketing across a variety of software categories. Prior to Bigleaf, Aaron established and scaled the marketing team at Cloudability as the company grew from 6 to 115 employees. Aaron rode the wave of early web technologies in the late 90s and has had a passion for marketing ever since. He studied Marketing, Psychology and Human/Computer Interaction at Miami University where his thesis was among the first to explore the potential for human interaction online.
VP of Operations
Brandon is a driven enthusiast of innovative technologies and has built successful startups and scalability plans in tech industries for over 20 years. Prior to joining Bigleaf, Brandon served as the National Director of Service Delivery and Support Technology with K12 Online Education, as the Associate Director of Television Services at Northern Arizona University, and as the founder of an award-winning Internet Service Provider. Brandon is a decorated USAF wartime veteran and holds a Bachelor of Fine Arts in Digital Media Production.
Director of Network and Support
As the leader of Bigleaf’s Network and Support teams, Michael directs technical support, network engineering and operations, and sales engineering. Prior to joining Bigleaf, Michael had an extensive career in support and network engineering. After several years as an independent IT consultant, Michael joined and then led a team of Juniper Networks engineers supporting E-Series routers for leading global service providers. Michael then spent time as a Juniper resident engineer at Frontier Communications, as well as several years as a Juniper sales engineer for a Silicon Valley search behemoth.
Director of Product Management
Jonathan brings over 10 years of experience in network monitoring and management technology, serving in both the product management and project management capacities. It is over those years that he has developed a passion for walking products through the conceptualization, development, and launching phases. He’s a true customer advocate and is passionate about reinforcing the customer voice when developing new solutions. When he is not at work, he is usually out exploring State and National parks in his Jeep with his family or cheering on his favorite hockey team.
Caroline has a strong passion for working with and supporting fast growing companies through her expertise and leadership in finance and accounting operations. Prior to joining Bigleaf, she was the head of finance at Cloudability, a Portland based Cloud Cost Management software company, where she provided financial and strategic insights to influence decision makings in their SaaS business and built scalable finance systems and processes that kept pace with their growth. Her range of experience includes financial planning and analysis, performance management, technical accounting, accounting systems and processes, internal controls, SEC compliance and financial reporting. Prior to Cloudability, Caroline held various leadership positions at growth stage startup companies as well as larger organizations, including Axiom EPM Software, NIKE, Inc, and PricewaterhouseCoopers. Caroline is an active Certified Public Accountant in the State of Oregon and holds a Master Degree in Accounting from the University of Oregon, Charles H. Lundquist College of Business. Outside of the office, Caroline enjoys practicing yoga and spending time with her family and friends.