Meet our Leadership team
Meet our leadership team
Founder & CEO
Joel has over 10 years of executive leadership experience in designing and managing telecommunications systems. Prior to Bigleaf, Joel served as the CIO and Network Architect for Freewire Broadband, where he designed and managed the building and scaling of a custom RF network platform from concept to 500+ locations. He also created, staffed and led a 24/7 Network Operation Center, managed R&D, and oversaw relevant core network upgrades. Outside of Freewire, Joel also designed, prototyped and successfully patented a wireless data monitoring system for the firefighting industry. Joel has a track record of building teams, systems and personal skills to turn overwhelming challenges into successes.
Co-Founder & Chief Strategy Officer
Jeff has over 15 years of sales and leadership experience in the telecommunications industry. Prior to Bigleaf, Jeff served as the Director of Sales for Freewire Broadband, a fixed wireless provider in the northwest, where he built both an inside and outside direct sales team. Jeff also served as the Interim President of Freewire during a leadership transition in 2012. Prior to Freewire, Jeff had a successful sales career at Qwest Communications, serving in multiple sales and marketing capacities. Jeff is also an experienced entrepreneur, successfully launching a DVD kiosk startup in 2012. In his free time, Jeff enjoys family, sports, and cooking.
Chief People Officer
As Chief People Officer, Susan is devoted to creating an environment where Bigleaf team members can thrive. She focuses on finding the perfect combination of structure and practicality to attract and retain the most talented employees. Susan has 10+ years of both tactical and strategic Human Resources. Her career started with ADP, where she was helping cook up the product that many HR professionals use today. After 8 years, she was given the opportunity to work for a client and see the other side of the HR world. She continued on to help several different companies with high growth environments whip up their talent management from scratch. Since 2005, Susan has been drawn towards small-to-mid-size entrepreneurial companies, where you know everyone’s name and have personal interactions with everyone on a daily basis. She believes in making all employees feel like they are not just part of a company, they are part of a team.
Chief Product Officer
Jonathan brings over 10 years of experience in network monitoring and management technology, serving in both the product management and project management capacities. It is over those years that he has developed a passion for walking products through the conceptualization, development, and launching phases. He’s a true customer advocate and is passionate about reinforcing the customer voice when developing new solutions. When he is not at work, he is usually out exploring State and National parks in his Jeep with his family or cheering on his favorite hockey team.
SVP of Engineering
Sima brings over 28 years of strategic technical leadership experience in several vertical markets including Enterprise Applications, Telecom, Aerospace and Medical Device industries. Prior to Bigleaf, she was engaged with several startup to mid-size Medical Device companies as CTO and VP of R&D. She is passionate about technology, innovation and building impactful solutions that address real life challenges. Being an entrepreneur at heart, she has owned multiple businesses and currently serves on the advisory board of a few companies affiliated with the University of California in Irvine. Since 2016 Sima has volunteered as an Innovation Advisor and Entrepreneur in Residence with UCI where she coaches young entrepreneurs to realize their dreams. Besides technology, Sima is passionate about history, nature and enjoys outdoor activities.
VP of Sales
Andrew is a veteran partner and channel leader, spending the past 8 years leading MSP strategy at threat intelligence and security leader Webroot. He first got into this industry absolutely fascinated by the technology. Twenty years later, Andrew values building strong, mutual partnerships with MSP partners to deliver differentiated technology solutions.
VP of Technical Support
John is a graduate of the University of California at Davis, and earned his J.D. at Northwestern School of Law of Lewis & Clark College. Over the past 20 years, he has held a variety of leadership positions in the indirect channel. John started his career in telecommunications with a 10-year stay at U S West/Qwest Communications, where he spent the majority of his time running the Pacific Region of their Channel Partner program. From there, John spent some time heading Business Development for a local tech start-up and a facilities-based data services aggregator, before joining Comcast as one of the founding leaders of its new Channel Program in 2010. John served as the West Division Director for Comcast’s Program for 3 years, then held the same position for tw telecom/Level 3 for a couple years before joining Bigleaf.
VP of Customer Success
Mike brings over 15 years of experience across a wide range of internet technology companies, from business analytics at a 10k+ person search platform, to ad-operations at video and mobile startups, to launching and scaling Customer Success teams at hardware and SaaS organizations. Through a few successful startup exits, and more than a few failures, Mike has proven to be an advocate and ally while building cross functional teams that champion the voice of the customer. When not working he can sometimes be found riding his bike or reading, but more often than not chasing around his special need cats.
Senior Director of Marketing
Tanya brings expertise creating marketing demand generation programs for small to mid-sized businesses. She’s generated growth for start-up companies, as well as those in high growth phases of development. Tanya holds a Bachelor’s Degree in Accounting/Business from Indiana University and an MBA, which makes for a marketer that is both creative and metrics driven. Outside of work, she enjoys the outdoors, scuba diving and riding horses.