Businesses don’t operate on ISP timelines. When a new site launches, a project kicks off, or a temporary location opens, teams rightfully expect the internet to be there; fast, reliable, and ready to handle mission-critical applications.
But traditional connectivity models often fall short. Waiting months for fiber to be installed can delay openings. Depending on a single coax or LTE circuit invites performance issues. And new options like 5G or Starlink, while fast to deploy, can be inconsistent on their own.
That’s why modern businesses are shifting toward flexible connectivity, using multiple types of internet circuits together as part of a hybrid connectivity strategy that delivers immediate, reliable performance from day one.
The New Connectivity Landscape
Businesses today have more connectivity choices than ever:
- Fiber: High bandwidth and reliable, but expensive and slow to deploy (often 3–6 months).
- Coax/cable: Affordable and widely available, but not always consistent under heavy loads.
- 5G business internet: Wireless, fast to install, and perfect for quick turn-ups or backups.
- Satellite internet for business (Starlink): Expands reach to rural, remote, or underserved locations.
As Ryan Beer, Bigleaf’s Director of Strategic Partnerships, shared during the Business Continuity Campaign in a Box webinar, “We’re seeing a lot more wireless 5G, a lot more satellite through Starlink and other providers…being able to aggregate multiple different types of internet connections together” is becoming essential to keeping business apps online.
The Challenges of Relying on a Single Circuit
While each of these circuit types has advantages, depending on just one creates risk:
- Delays: Waiting months for fiber can push back store or site openings.
- Performance issues: Wireless and satellite links can experience jitter, latency, and packet loss.
- Bandwidth caps: Starlink and other satellite providers have introduced new data thresholds that can throttle speeds.
These problems directly impact application performance. When VoIP calls stutter, POS terminals freeze, or Teams meetings drop, customers don’t care why; they just see a business that isn’t working.
How Bigleaf Delivers Flexible Connectivity
Bigleaf enables businesses to combine multiple internet connections (fiber, cable, 5G LTE, satellite) into a single, seamless network.
Here’s how:
- Same-IP failover: All circuits share one public IP, so if one link fails or degrades, active sessions (VoIP calls, credit card transactions, etc.) stay connected.
- Intelligent traffic steering: Bigleaf monitors real-time circuit health (latency, jitter, packet loss) and reroutes critical app traffic around problems automatically.
- Network aggregation solutions: Businesses can use multiple lower-cost or quickly-deployed circuits together to get enterprise-grade reliability without waiting for fiber.
This approach creates the resilient, flexible connectivity businesses need, without complex configs or heavy IT lift.
Real-World Use Cases
Flexible connectivity isn’t just theoretical; it’s transforming operations in the field.
- Day-1 connectivity: Use 5G or satellite to get new sites online instantly while waiting on fiber installations.
- Construction sites and oilfields: Temporary, high-value locations can’t afford downtime while waiting for permanent circuits.
- Rural and remote branches: Starlink or 5G extends reach to areas where fiber is unavailable or unreliable.
- Retail and hospitality chains: Combine multiple circuit types to protect revenue and customer experience from outages.
These scenarios all demand agility, and Bigleaf delivers it.
Prepare for What’s Next
Connectivity is no longer one-size-fits-all. Modern businesses need the freedom to use whatever circuits are available, and make them work together reliably.
That’s why Bigleaf is helping partners win more deals while bringing flexible, hybrid WAN connectivity to their customers.
Equip Your Team with a Turnkey Campaign
Here’s the best part: you don’t have to build this message from scratch.
Bigleaf’s Business Continuity Campaign in a Box gives partners everything they need to bring this value story to market fast, including:
- Co-branded pitch decks and one-pagers
- A ready-to-deploy landing page
- A cost of downtime calculator (with embed code)
- Social posts, infographics, and a 3-part email series
- A complete deployment guide and timeline
Whether you’re a one-person shop or a full sales team, this campaign is built to accelerate your pipeline and help you win deals with less marketing lift.
See It in Action
Business continuity isn’t just about keeping the lights on. It’s about giving your customers the confidence to run their businesses, while giving you the edge to win more of them.
To learn more now, watch the on-demand webinar: