For decades, wireless was treated as a convenience—something nice to have, but not essential. That mindset is now obsolete. In this episode of Go Beyond the Connection, Ajay Malik, CEO of StudioX, explains why wireless-first is no longer optional—and how AI is turning networks into self-optimizing ecosystems.
If you’re an IT leader navigating growth, complexity, or resilience challenges, this episode will change how you think about infrastructure.
Ajay Malik’s perspective is clear: “Wi-Fi is not just a technology—it’s a business acceleration strategy.” Wireless has moved far beyond being a secondary option. It’s become the most viable way to deliver on customer expectations, scale operations, and enable modern business models. Whether it’s retail, field services, or healthcare—wired just can’t keep up with the speed and flexibility wireless provides.
Malik recounts early deployments at Walmart and Macy’s where shelf layout or signal interference disrupted operations. But today’s Wi-Fi standards have evolved. “Wi-Fi 8 is almost here,” he says. “We’re at a different level of quality.”
As wireless usage grows, so does complexity. That’s where AI comes in. Ajay makes a strong case for embedding AI into wireless infrastructure—not just to automate support, but to deliver personalized, real-time optimization.
“Think of AI as the maestro of an orchestra,” he explains. “It reasons, It coordinates, It personalizes.” From prioritizing Zoom traffic over Netflix streams to fixing problems before they impact users, AI transforms wireless from reactive to proactive. Malik’s vision of autonomous networks goes well beyond dashboards and alerts. It’s a multi-agent system, continuously evolving based on context and usage patterns.
A major theme in the conversation is mobility—both for people and business. Ajay points to IoT, remote work, and flexible office design as evidence that rigid, wired systems no longer make sense.
“After COVID, we all learned the value of flexibility,” he says. “Wired ports everywhere? That’s not the world we live in anymore.” Wireless allows teams to work anywhere—and ensures the tech adapts to them, not the other way around.
He also brings a human lens to the AI conversation. “Most people don’t want to call support. They want to fix problems on their own.” AI agents embedded in the network allow that kind of autonomy—solving issues in the background, predicting usage, and improving experience without friction.
Ajay isn’t shy about the implications of this shift: “Support roles will be automated. But new jobs will emerge—designing AI agents, improving autonomy.”
He compares the transformation to Tesla’s impact on cars. Engineers won’t vanish—they’ll evolve. “AI is already 25x-ing my productivity. Now imagine what it’ll do for networks.” The goal, he says, isn’t to replace humans—it’s to remove the manual drudgery so humans can focus on strategy, innovation, and orchestration.
The takeaway? Wireless-first is the path forward—not just for connectivity, but for customer experience, operational efficiency, and futureproofing your business. With AI layered into the network, we’re moving into an era of true autonomy—networks that reason, adapt, and prioritize what matters most.
Based on a podcast interview with Ajay Malik, CEO of StudioX.
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