Welcoming Caroline Carr to the Bigleaf Team

We’re thrilled to have Caroline Carr on the team as our new CFO. Caroline brings nearly 20 years of financial and leadership experience at various companies from PricewaterhouseCoopers to Nike and several high-growth technology and SaaS startups.

Most recently, Caroline was leading and scaling the finance and accounting function at the Portland-based startup Cloudability while the business’ revenue increased by 7x over a four year period.

In her new role, Caroline will help Bigleaf scale and guide us through our next phase of growth. 

We hope you’ll join us in welcoming Caroline to the team. You can learn a little more about her in the Q&A below. 

Q: What is your background working in the startup world?  

Bigleaf is the third startup I’ve worked for. Earlier in my career, I worked for the accounting firm PricewaterhouseCoopers and then Nike, and while I learned a ton and had a lot of fun, I was also ready to make a pretty big change and try to figure out what the best fit was for me. So I decided to make the leap and join a super small startup that made financial planning software. That turned out to be one of the best decisions I ever made. I love being closer to innovation and being able to have real impact on the organization.  

Q: You’ve worked in startups for almost a decade. What attracts you to startup environments? 

Working for startups is challenging because you’re trying to do a lot with very little, but it also forces you to be very creative and think outside the box. It also gave me a big opportunity to be partners with other functions of the business — like sales and marketing and engineering — and learn a lot from a variety of really smart people, which is a lot of fun. In startups, I feel like everyone is passionate and the energy is just different. And you get to play a variety of roles, and if you have a good idea, you can make it happen. I just love that mentality.  

Q: What interested you in Bigleaf Networks?   

Joel, Jeff and Luke and the rest of the team have done a really good job of getting us to where we are today. And I just see tremendous opportunity for future growth to continue and accelerate the business. I’m thrilled to be part of it, thrilled to be working with a team that is so talented, innovative and compassionate and driven. 

Q: What role does the CFO play at Bigleaf? 

Sometimes the CFO is kind of seen as the bean counter and the person that holds the team accountable. And I think there is an aspect of that, but I really see my role as being part of that enablement to help the teams reach their greatest potential. There is a lot of talent in the company and the teams on the ground have a lot of insights. So it’s my job to bubble that insight up to the executive team and the leaders so that we can take that into consideration in terms of how we go to market, how we think about positioning, and how we internally scale our business and operations. 

Q: What is one of your favorite things to do outside of work? 

Yoga practice has always been a big piece of my life. Life gets so busy at times; the mat is where I find peace for myself and the ability to disconnect from the world around me. Outside of work, I also enjoy traveling, entertaining with families and playing Mahjong game with my buddies.

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